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CL20 REBROADCAST: Inspire Social Change Through Brand Storytelling
June 9, 2020 @ 1:00 pm– 2:00 pm CDT
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Marketing trailblazer Bozoma Saint John has changed how brands like Apple Music and Pepsi reach their audiences and impact communities using one key element – empathy. Bozoma will share her insights on the changing consumer engagement landscape and why empathy is a powerful brand storytelling and marketing tool that motivates people to make a difference.
Speaker: Bozoma Saint John, Chief Marketing Officer, Endeavor
1.0 Clock Hour
Domain I: Marketing
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