PCMA Canada West – June 12 Education Event

Event Summary

Can’t attend the Education Conference in Cleveland this June? We have it covered! The PCMA Canada West Chapter is planning to host a viewing hub in Vancouver on Tuesday, June 12 at the Scotiabank Theatre Vancouver. We will be streaming two sessions and have some lively discussion at the theatre. See you at the theatre in June!

Session Description

Matter: Create More Value and Become the Obvious Choice
CLOCK HOURS: 1.0

Following his mainstage session, Peter Sheahan will unpack the results of a multi-year, multi-industry study of companies that have become the obvious choices of their most important stakeholders. During this interactive session, you will begin to apply key insights directly to your own organizations, find the inspiration to escape the gravity of your own success and orient yourself toward the business events industry of the future.

Learner Outcomes:

• Develop a point-of-view and become a thought leader
• Build elevated relationships with your most important stakeholders to position you as a trusted adviser and strategic partner
• Move up the value chain for and have an elevated impact on your stakeholders

ENCORE: The 4 Es of Engagement: How to Create Content that Moves Your Audience
CLOCK HOURS: 1.0

Whether you’re reaching a medical, corporate or trade show audience, smart content marketing can build the credibility of your brand while gaining the loyalty of your audience. In an ever more saturated media landscape, your content needs to break through the noise and provide real value to your audience in order to tie back to your business goals. In this session, digital marketing expert Zontee Hou shares case studies that demonstrate the four types of content that engage your audience, and she shows how to translate that engagement into business results. Learn key takeaways that will allow you to start planning and deploying more effective content marketing today.

Event Schedule

7:30 am – 8:00 am Registration Open, Mingling
8:00 am – 9:00 am Live Streaming: MATTER
9:15 am – 10:15 am Live Streaming: The 4Es
10:15 am – 10:45 am Discussion
10:45 am – 11:00 am Closing

Freebie from Freeman

Are you a professional planner? It’s your lucky Day! Use the code “THANKYOUFREEMAN” to receive a 100% discount on your registration, courtesy of our friends at Freeman Audio Visual.

Registration Fees:

Planner Member – 15 CAD
Supplier Member – 20 CAD
Student – 15 CAD
Planner Non Member – 25 CAD
Supplier Non Member – 30 CAD

Sponsors: