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Spark! 2021

November 16, 2021 @ 9:30 am11:30 am PST

Spark! 2021

PCMA Canada West is excited to bring back our signature event – Spark! in November. This event will be in a fully virtual format.

Best in Class Speaker at Spark! this November!


Event Agenda

9:30 AM Opening Remark
Jeromy Gilchrist, President, PCMA Canada West

9:45 AM Reimaging the Audience Journey
Justin Boone, Untitled Future

This primarily centers around a journey-building framework that he developed and uses with a lot of his clients to explore different ways we can approach mapping out audience journeys for events.

This session is sponsored by Tourism Richmond.

10:30 AM Break & GreenHat Game

10:45 AM PCMA Canada West Board Fireside Chat
Stephanie Lynch, Explore Edmonton
Owen Chiu, Destination Vancouver

The event will be moderated by Roger Haskett, Engagement Unlimited 

* Agenda listed in Pacific Time (PT)
** Agenda is subject to change


  • Justin Boone
    Untitled Future
    Justin Boone is a researcher, strategist and designer that has built a career working with some of the most notable and disruptive brands in modern history. His work includes narrative and experience architecture development, campaign strategy, creative direction and content development for a wide range of applications.In 2020, Justin founded Untitled Future, a story-driven strategic marketing agency. The name Untitled Future stems from a direct acknowledgement that we don’t know what tomorrow will bring. We can only control how we address today in hopes that our decisions will result in a positive impact on the world of tomorrow. The agency centers its work around exploring how brands, their products and services, make us feel, think and act—and finding new ways to imbue stronger meaning around those attributes through rich, compelling storytelling and experiences.
  • Roger Haskett
    Engagement UnlimitedRoger Haskett is an award-winning international speaker and president of Engagement Unlimited. With his highly successful keynotes, workshops and innovative emcee services, he ignites positive transformational change in teams and individuals across North America and beyond.Roger’s keynotes center around internal and external engagement and include high performance under stress, the power of play, effective communication/networking skills and the “Age of Engage” within companies and culture at large.Roger has an impressive background in acting and education. He holds a BFA in Acting, and a Master of Arts in Education, and has appeared in over 175 films, TV shows, and commercials. You may have been seen him in shows like the X-Files, Supernatural, Stargate, iRobot, iZombie, Wayward Pines or You Me Her.




November 16, 2021
9:30 am– 11:30 am PST
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