Loading Events

« All Events

  • This event has passed.

SPARK 2023: Immersive Event Design – CALGARY

November 9, 2023 @ 4:00 pm6:00 pm MST

In partnership with MPI Calgary Greater Calgary Club, join PCMA Canada West for SPARK 2023 – an unforgettable session with Anthony Vade, Experience Strategy Director with Encore, filled with inspiration, innovation, and immersive experiences!

In an increasingly distracted world, event, hospitality, and tourism professionals are creating immersive experiences to earn attention, inspire awe and deliver change-making experiences. Rightly so, research shows that connecting with human emotions in memorable ways is a powerful tool to educate and create positive behaviour change for event owners and event participants. Applying a human-centric approach when designing immersive experiences can be challenging. No two humans experience or interact with the world in the same way. This creates complexity for event planners and their event stakeholders. Understanding event stakeholders and participants at a deep psychological level can be intimidating. However, a basic knowledge of neurological triggers, smart space and staging and technology applications, combined with an engaged design team, can empower the creative process. Helping event planners and event owners innovate and experiment with immersive experiences safely and with more confidence.

In this session, we will explore the science, design process and implementation of immersive experience design and dissect the forms and depths of engagement. We will learn to optimize the creative process from an event strategy perspective and explore some key performance indicators event teams should consider for immersive activations.

This session will provide real-world case studies from award-winning, innovative, and disruptive immersive experiences delivered by Encore and our customers.

This session might interest you if you:

  • Are you looking to discover how to elevate the experiential moments at your events and destinations?
  • Are curious to learn the basics of neuroscience and why immersive experiences are powerful.
  • Want to explore how to communicate with leadership to get permission to try new and innovative ideas.
  • Want to have a balance of theory, experimentation, and real-world examples?

Learner Outcomes:
1. Understand the emotional effect of Immersive Experience Design.
2. Discover how the community benefits from the embedding possibility in venue spaces beyond transitional meetings.
3. Discover a scalable real-world example of immersive storytelling suited to corporate and community events.

Keynote Speaker: Anthony Vade, CED, BA, altMBA
Experience Strategy Director, Encore

Born and raised in Australia, Anthony now calls Toronto, Canada home. Proudly known as an instigator, creator and change agent, for over 20 years, he has helped event stakeholders create meaningful and memorable connections with attendees. He has worked with the industry’s largest audiovisual, event tech and event production companies. Designing and executing large-scale conferences and corporate and entertainment events in virtual, hybrid and live scenarios.

He continues to push experience design boundaries as Event Experience Strategy Director at Encore. Anthony’s consultative and collaborative approach to customer engagement has resulted in thousands of successful events traversing four continents.

DATE: Thursday, November 9th, 2023

TIME: 4:00-6:00PM

Thomsons Kitchen & Bar Event Space
Hyatt Regency Calgary

700 Centre Street SE, Calgary, Alberta, T2G 5P6

PRICING: Includes one drink ticket.

  • Members – $40
  • Non-Members – $60
  • Students – $20




November 9, 2023
4:00 pm– 6:00 pm MST


Thomsons Kitchen & Bar at the Hyatt Regency Calgary
700 Centre Street SE
Calgary, Alberta T2G 5P6
+ Google Map
View Venue Website