Marketing trailblazer Bozoma Saint John has changed how brands like Apple Music and Pepsi reach their audiences and impact communities using one key element – empathy. Bozoma will share her insights on the changing consumer engagement landscape and why empathy is a powerful brand storytelling and marketing tool that motivates people to make a difference.
The events landscape has changed beyond recognition in the last few months, leaving in-person events a thing of the past, at least for now. But the meetings and conference world is known for innovation and resilience, and with the right
The return to face-to-face events is in sight, but they will never be the same. Our panel of experts will tackle questions about how the industry is working together as a whole to provide clean and safe environments for event participants. They will discuss issues such as meals, getting in and out of show floors and meeting rooms, and what the cost structure will look like for all the precautions that will be put into place.
PCMA’s Chat & Learn series transforms attendees to live participants in learning during the 30-minute session. Our speakers will address the top three questions entered at registration in the beginning of the session before moving into their key insights. Keep the questions coming, our presenters will stay on the line for another half hour to
As organizations around the world are ramping up business continuity planning to respond to the immediate and long-term business effects of the COVID-19 pandemic, workforce reduction considerations such as layoffs and furloughs have become a reality. This time of uncertainty is difficult for both retained and displaced employees as we re-imagine the future of meetings
Recovery is coming. We all want to get back to the business of connecting people, ideas, and opportunities. We also know that you want answers and insights on what the future holds for your careers and businesses. Convening Leaders 2021 will be your community design lab for what business events will look like in a
Are you excited about a career in events and hospitality, but worried about the current pandemic-instigated slowdown in the industry? The events business is still the place to be with many career paths you might not yet know about. Hospitality is the #5 employer of all major industries and is more than just wedding planning.
Job hunting is difficult no matter what skill level or trade. Throw in COVID-19 and how it’s affected the events industry and we now must rethink how we market ourselves. This Student Insight Series discusses how to take on these challenges via job hunting strategies and suggestions for the current Meetings & Events Industry job market.
You never know when a casual coffee chat could change the course of your career. Networking is one of the best ways to find a new job, but it’s also an effective and exciting way to keep expanding your connections, even when you’re not job hunting.
Please join us on Tuesday, September 21, at 4pm PST, for Sippin with Students, hosted by the Southwest & Pacific Chapter of PCMA. Register now to gain tips and valuable advice in an informal setting from a group of successful event professionals while collaborating with other PCMA student members.